The internet is changing the way we work and it’s time to adopt to the new reality to thrive in business or in one’s career. Understanding this scenario, Quest Group of Institutions organized Expert Session cum workshop on Digital Marketing for CSE and MBA students which covered Facebook Marketing,SEO, Adwords, E-Mail Marketing. The resource persons from eCdemy and Thinkworld presented the two days session. Facebook Marketing exposed the students on how Facebook Marketing is changing the world today and how it has now become an integrated part of Marketing Strategy for every Business. Students were given insights on huge demand for SMM Professionals in the Industry and growth they can expect in this domain for next 10 years. The session also coveredn Facebook Global Reach and Usage, Facebook Audience Identification and Segmentation, Facebook Ad Types, Options and when to use them and tools available to help manage Facebook ads.

It was highly beneficial for students looking forward to make a career in digital and social media marketing.

Second day session covered importance of SEO, Adwords and E-Mail Marketing and tips on how to use keyword search tools to improve the websites and social profiles, design innovative solutions to complex digital marketing challenges, implement new strategies to improve customer interaction with their brand.

The students learnt how social and digital media can drive more business to their website.

The resource persons informed that it is a progressive field and with technology developing every day, one needs to continuously develop digital marketing skills so that their career keeps growing.